CMC Motors Group Ltd introduced the first Eicher units to Kenya in 2011. Since then, Eicher has positively increased its market share in the truck and bus sectors. Recently, Volvo Group and Eicher Motors joined forces with a convergent vision of ‘Driving modernisation in commercial transportation by introducing the PRO-Series models’.
Eicher is a value segment model that addresses the needs of the mass-market sector. Trucks are used to transport beverages, horticultural and agricultural products, courier services, fast moving commodities, hardware materials, petroleum products and construction materials. The bus target market includes schools and private institutions transportation requirements.
Models available in Kenya include:
- Truck Legacy Models: Eicher 10.50, 10.55, 10.75, 20.16, Terra 16, Terra 25 Tipper and Terra 25 with Bogie suspension.
- Truck PRO Series Models: PRO10.75, PRO 10.95, PRO 3009 and PRO 6025.
- Bus Models: Eicher 20.15 and 10.75 FBU and COWL Chassis.