Bossini is well known for its comfortable casual wear that is colourful, energetic and trendy. The clothing is easy to mix and match and offers a full range of value for money casual wear apparel for ladies, men, youth and kids.
The brand’s green theme signifies nature and represents growth and energy. The green branding is especially evident on the logo and the boutiques colour scheme which creates a vibrant and energetic shopping environment.
The brand was established in 1987 with its first retail outlet in Hong Kong, and was listed on the stock exchange of Hong Kong Limited in 1993. In Malaysia, Bossini’s first retail outlet was launched in 2005.
Over the years, Bossini has rapidly established extensive international operating platform and distribution network in about 30 countries and regions worldwide, with its core markets in Hong Kong, Mainland China, Taiwan, Singapore and Malaysia.