MARKS & SPENCER UNVEILS NEW E-COMMERCE WEBSITE FOR UAE
Marks & Spencer (M&S) today unveils its new and improved e-commerce website for the UAE, bringing its flagship shopping experience of more than 10,000 quality clothing and homeware products to customers across the UAE.
The revamped website, marksandspencerme.com, offers customers an enhanced way to shop with M&S, with greater choice and better availability including more sizes, styles and colours. Other new features of the site include quicker navigation and improved search, making it easier for customers to find what they want, as well as being fully-optimised for mobile and tablet devices to make it even more convenient for customers to shop whilst on the move.
Stephen Rayfield, Vice President, Retail, M&S, said: “Online shopping continues to grow in popularity, as customers look for more choice and greater convenience. We know that our customers want a seamless shopping experience, whether shopping with us online or at our stores. Our new flagship website delivers a significantly improved customer offer, with thousands more styles and better availability, through to quicker navigation and the ability to collect orders free in-store. Designed to offer a more compelling browsing and shopping experience, our loyal customers will notice the difference and we believe the site will entice new customers to shop with M&S.”
Tailored content on the new M&S website will showcase products and promotions that are relevant to the UAE. The localised website also features prices in local country currency and offers local credit card payment options. Customers can choose from a selection of convenient delivery options, including delivering to home or office addresses, as well as shipping to M&S stores. Orders over 200 AED will qualify for free shipping, and deliveries to M&S stores will be free.
The website will offer key pieces from the Womenswear Spring Summer 2018, including stylish dresses and authentic, fitted denim. M&S’s renowned quality and innovative lingerie including bras, shapewear and sleepwear in delicate and feminine colours and prints will also be featured. M&S’s most innovative products developed in response to customer feedback, including post-surgery lingerie for women affected by breast cancer, will also be available online. The website will give customers easy access to a wider range of sizes, such as maternity wear, petite collections and no-peep shirts and dresses designed with fuller busts in mind.
The Menswear range contains all the must-have pieces across casual and formalwear as well as offering a wider selection of products with extended sizes and fits for customers. In Kidswear, M&S is a one-stop shop for high quality, on-trend baby and kids clothing for girls and boys including daywear, accessories, nightwear and essentials.
M&S’s range of hampers and all-year-round food gifts are also available on the new and improved website. Customers will now be able to shop an extensive selection of gourmet gifts for any occasion, including the most popular fair-trade teas, treats from master chocolatiers in Switzerland and Belgium, speciality treats from The Made Without wheat-free range and premium products from The Taste of Italy selection.
The new website is in line with M&S’s international strategy, where M&S will reach customers through its fully localised websites and via established marketplaces like Myntra in India.
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