Zara reopens its renovated VivoCity flagship store
Zara has reopened its flagship store in VivoCity, Singapore. This newly refurbished establishment showcases the brand's latest global concept with its 2,700 sq. m sales area, approximately doubling the space that it had before the refurbishment. It will be distributed in two stores, with the latest collections of Woman, Basic, TRF, and Kids housed under one roof, and a separate store dedicated to Man.
The store, which features a new interior design, stands out for its facade without windows, which provides a transparent view of the store's architectural features, collections and in-store mannequins. Designed to provide continuous and comfortable light, the back-lit ceiling provides soft ambient lighting which contributes to a sensory shopping experience. The space invites the customer to enjoy an interactive experience with the merchandise like never before.
As an eco-efficient store, it also incorporates the green-building criteria stipulated by Zara's parent group Inditex. The store consumes 20 per cent less energy and 40 per cent less water compared to a conventional store. To ensure that it continues to meet these energy reduction targets, its energy use is regulated by a central control centre at Zara's headquarters in Arteixo, northwest Spain.
As part of Zara's commitment to improve the quality of service and shopping experience for customers, the new store introduces the Group's latest technological developments. This includes radio frequency identification technology (RFID), which helps to track the location of garments quickly and precisely to make the products most in demand by customers rapidly available on the shop floor, ensuring that customers' shopping needs are fulfilled.
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