Inspired by the skateboarding culture in California, Vans is one of the most successful global brands that target the youth since its founding in 1966. Action sports, art, music and street culture become the brand’s strong identity pillars today. Although it initially focused on footwear, the current collection also rolls out apparel and accessories among other products for men, women and kids. Vans in Indone-sia is distributed solely by PT Navya Retail Indonesia, with a flagship mono-brand store in Grand Indo-nesia Shopping Town, Jakarta. It is distributed online by the same company to third-party retailers, in-cluding Zalora, Lazada, Blibli and Berrybenka.