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DRIVEN TO INNOVATE

Dodge doesn’t make category cars. It makes category cars nervous. The brand is back to its performance roots with every single model it offers, offering a complete lineup of vehicles that really stand out within their segments.

Dodge strives to turn everyday vehicles into personal statements - vehicles that are modern performance cars that deliver the visceral feel that reminds buyers why they fell in love with driving in the first place.

The Dodge brand has a drive to innovate and a passion to engineer vehicles that are faster, better and smarter, delivering an attitude that was built into the brand by the Dodge brothers themselves over a century ago.

From muscle cars to full-size seven-seater SUVs, the Dodge brand’s lineup delivers best-in-class horsepower and performance, class-exclusive technology, advanced safety and security, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, Uconnect 8.4-inch (213.36mm) touchscreen infotainment centres and 7-inch (177.8mm) thin-film transistor (TFT) customisable gauge clusters, to name but a few.

The Dodge brand lineup in the Middle East includes the Dodge Charger and Challenger plus the Dodge Durango.

Trading Enterprises, which has over four decades of automotive experience, is the exclusive official distributor of Dodge vehicles in the United Arab Emirates.

The company has invested heavily in facilities and systems to maximise customer convenience and service, and today operates a network of modern showrooms, workshops and parts outlets across the UAE, with comprehensive sales and after-sales operations existing in all seven emirates.

All of Trading Enterprises’ service centres offer world-class service, and the company is constantly enhancing the infrastructure of the service centres, all of which are manned by staff that are trained to demanding factory standards and fully equipped with the latest machinery and equipment required to maintain vehicles in line with manufacturer standards so that customers receive the very highest level of after-sales service.

Sales of Dodge vehicles continue to grow strongly, reflecting the introduction of exciting new models. Over the coming years there will be many more additions to the range, all of which will feature the unique combination of American engineering and design that has seen the Dodge brand become so popular with a wide variety of drivers.

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