Since 1927, our Swedish heritage and human-centric focus have shaped who we are and our philosophy; to help people make their life easier and more enjoyable while keeping them safe. As such, our founders, Assar Gabrielsson and Gustaf Larson emphasised that everything we do at Volvo Cars must start with people and the guiding principle behind everything we make at Volvo, is and must remain safety. On the 14th of April, 1927, the first Volvo production car, the 2.0L car named ÖV4 rolled out of the Gothenburg production plant. Volvo has had a unique Swedish approach to car design, setting out to satisfy human needs and in the process driving desire. This approach can be traced in our earliest luxury cars to the PV444 launched in 1944; this family sedan was Volvo’s first real big success. From the beautiful Amazon of the 50s and 60s to the iconic P1800 and onto today’s state of the art XC90 and S90 and concept design, our aim has always been to design premium cars that make life easier and less complicated.
Our human-centric focus is what makes us different from other car companies, and it is at the heart of everything we create. This is why Volvo Cars are ‘Designed Around You’. Volvo Cars’ vision is to stand out from the crowd by delivering a distinct and sophisticated car experience built on our own, unique Scandinavian profile. Our mission is to make people’s life less complicated while strengthening our commitment to safety, quality and the environment. Volvo has been a pioneer in the field of technological and safety innovations and has been making cars safer since 1959. Some of our innovations have literally changed the world—ever since Nils Bohlin introduced the three-point safety belt in 1959, an estimated one million lives have been saved because Volvo cars waived its patent rights for other brands to adopt this important innovation. Volvo’s innovation in automotive safety is renowned and respected the world over, especially our achievements in crash safety for all occupants including children. Volvo is also focusing on preventative safety in all driving conditions and leadership in Autonomous driving. Volvo has a bold vision: Vision 2020. By 2020 no-one should be killed or seriously injured in a new Volvo. Introduction of Drive-E powertrains means more power with less fuel consumption and Volvo is leading the CO2-reduction race. Being sustainable is our heritage. The Designed Around You, human-centric perspective is what sustainability is to us. Quality in Volvo Cars equals Customer Satisfaction. Volvo’s strategy for Connected Strategy aims to make life for our customers more enjoyable, easier and saving time for them. The strategy contains 3 pillars: Drive time productivity, connected life and benefits of big data. Volvo leads the field in autonomous driving with the Drive Me project, the world’s first and largest large scale pilot. Volvo Cars is moving rapidly towards the aim of placing 100 self-driving cars in the hands of customers on selected roads around Gothenburg, Sweden by 2017 and the project is in place as per plans to achieve sustainable mobility and ensure a crash-free future.
Volvo cars are built in four countries. The company’s biggest factories in terms of production volumes are in Torslanda, Sweden and Ghent, Belgium. A smaller assembly factory operates in Kuala Lumpur, Malaysia. Volvo Car Group commenced production in factories in China in 2013 and now has production up and running in the Daqing and the Chengdu plant. In 2018 a new factory will be opened in Charleston, USA. Volvo Car Group’s head office, which includes units for product development, design, marketing and administration, is located in Göteborg, Sweden. Volvo Car Group (Volvo Cars) has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. Volvo Cars formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company. In 2010, Volvo Cars was acquired by Geely Holding. The ‘Volvo’ name is owned by Volvo Trademark Holding AB, which is jointly owned by Volvo Cars and AB Volvo.
Volvo cars are marketed and sold by regional market companies and national sales companies through a network 2,300 local dealers in about 100 countries. Most of the dealerships are independent companies. As of December 2014, Volvo Cars had over 26,000 employees around the globe. Volvo Cars produces premium-segment car models in three versions: Sedans (S60, S80, S90), Versatile estates (V40, V60, V70) and Cross Country vehicles (XC60, XC70, XC90). Volvo Cars is targeting annual sales of 800,000 cars globally following a complete renewal of its product line-up in the next four years and is now halfway of the target. The European Market contributes 39% of the sales followed by China at 16%, US market at 14%, Sweden at 14% and other markets at 17%. The GCC region comprising of UAE, KSA, Kuwait, Qatar, Oman and Bahrain forms a part of the other markets and UAE contributes 70% within the GCC sales share.
The iconic Volvo cars brand in the United Arab Emirates is represented by Trading Enterprises, an Al-Futtaim group company established in 1971. Trading Enterprises holds the right to import Volvo cars produced in the Volvo plants based in Europe and sell them through the showrooms in the UAE since 1985. Trading Enterprises is also the authorised after sales service provider of Volvo cars in the UAE and is widely regarded as a benchmark in the region by Volvo Cars.
In Qatar, Volvo cars are represented by Doha Marketing and Services Company (DOMASCO) which is also the authorised after sales provider.