Lexus International reinforced the significant opportunity for talented designers from across the world to change their future and get global recognition through the Lexus Design Award, with the last date for submission of entries fast approaching on 16th October. Twelve finalists will be chosen and announced in early 2017.
Lexus is celebrating the fifth anniversary of this international design competition supporting up-and-coming designers and creators worldwide. The creative theme for the Lexus Design Award 2017 is 'Yet'. Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the 'Yet' theme. At Lexus, the 'Yet' philosophy gives the courage to combine elements that at first seem incompatible, superior ride comfort 'Yet' exhilarating driving dynamics, for example. 'Yet' is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential.
Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017. Four of these 12 finalists will prototype their designs, mentored by globally recognised designers. The maximum production budget per prototype is JPY 3 million, equivalent to AED 107,000. Finalists will present their designs in the Lexus experiential space at Milan Design Week. Judges will then assess the four prototypes to choose the Grand Prix winner who may receive the opportunity to bring his prototype to production.
Lexus Design Award winners benefit from globe-spanning publicity and the potential for collaborative projects in the public and private sectors. For more information, applicants can visit LexusDesignAward.com