IKEA Al-Futtaim has launched the brand's 65th annual home furnishing Catalogue during a UAE media event at its Dubai Festival City flagship store.
The new 2017 IKEA Catalogue is filled with more than 320 pages of tips and ideas for every area of the home and features over 1,400 new products. 'Goodbye expectations. Hello you!' this year's catalogue theme highlights home furnishing solutions that help to inspire & enable people to live a life free of conventional expectations.
Vinod Jayan, Regional General Manager - IKEA UAE, Qatar, Egypt and Oman said: "At IKEA we constantly endeavor to create a better everyday life for the many by connecting with people through their life experiences and enabling moments of togetherness that can be cherished forever. This year, as the IKEA brand celebrates 25 years in the UAE, we hope to further emphasize the importance of life at home and spending quality time together."
IKEA is also launching a totally redesigned IKEA Catalogue app for smartphones and tablets that offers richer, deeper and fuller content. It creates an enhanced user experience with videos, augmented reality and 360 degrees room views.
The IKEA Catalogue remains the largest print production ever to be printed on 100% Forest Stewardship Council Mix Credit certified paper with 211 million copies printed globally. Here in the UAE over 1.1 million copies have been printed in English and Arabic with almost 800,000 copies being distributed door to door across Dubai, Sharjah, Abu Dhabi and Al Ain. The Catalogue can also be collected from IKEA stores in Dubai Festival City, Yas Island Abu Dhabi and Al Ain or viewed on www.IKEA.ae.