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Volvo Cars’ new Red Key means your car is always in safe hands

February 1, 2017

Trading Enterprises has introduced Volvo Cars’ newly launched Red Key, designed to give owners peace of mind when entrusting their vehicle to other users. 

Available on the recently launched all-new Volvo S90 saloon, V90 estate and the award-winning XC90 SUV, the Red Key activates functions on the vehicle to help ensure the car is driven responsibly when in the hands of valet parking staff, repair workshops or younger drivers.

When the car is driven with the Red Key, its top speed is reduced to 120kms, the adaptive cruise control function is programmed to maintain the maximum distance to the car in front, and the maximum volume from the audio system is reduced. The Red Key also permanently activates further safety features including blind spot information system, lane keeping aid, forward collision warning, driver alert control, distance alert and traffic sign recognition.

Mohammed Maktari, Managing Director of Trading Enterprises, said, “There is always a sense of apprehension when you hand over your car keys to a third party. For those who regularly entrust their car to others, Volvo’s Red Key gives owners the confidence that their vehicle is being driven responsibly, no matter whose hands it’s in.”

The Red Key can be purchased by new and existing owners of the Volvo 90 series range of cars through Trading Enterprises – Volvo service centres in the UAE at a cost of AED 700. For more information, please call 800 8823.


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