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Al-Futtaim Motors reinforces its environmental leadership with a large desert clean-up initiative

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Al-Futtaim Motors reinforces its environmental leadership with a large desert clean-up initiative

March 14, 2017

Al-Futtaim Motors, exclusive distributor of Toyota, Lexus, Hino and Toyota Material Handling Equipment and leader in sustainable mobility in the UAE, recently conducted a company-wide environmental initiative that saw more than 300 associates undertake a desert cleaning project in association with Dubai Municipality, Dubai Police and Dubai Rescue.

 

The clean-up covered close to six square-kilometres of Dubai’s deserts, resulting in the collection of approximately five tons of rubbish, including plastic, paper, carton and discarded food items, amongst other environmentally harmful material. Certificates of appreciation from Dubai Municipality and Dubai Police were handed over to Al-Futtaim Motors following the company’s efforts.

 

Bertrand Thiebaut, Senior Managing Director of Al-Futtaim Motors, said: “As the leader in sustainable mobility in the UAE, we felt that our duty was beyond just offering the widest range of hybrid vehicles in the country. We wanted our associates to physically contribute towards the preservation of the UAE’s nature, so we can collectively give back to this beautiful country, helping it become more environmentally conscious, in line with the Government’s agenda.”

 

Through the Toyota and Lexus brands, Al-Futtaim Motors has established itself as the leader in sustainable mobility in the country, having witnessed consistent growth in its green journey over the past 6 years. During that time, Lexus has grown to becomes the largest provider of luxury hybrid vehicles in the UAE, offering vehicles such as the LS h, GS h, RX h and CT. In 2016, the United Arab Emirates joined the global environmental phenomena with the launch of the Toyota Prius, the world’s most popular hybrid car, in its efforts towards making the future of the UAE a more sustainable one.

 

Earlier this year, Al-Futtaim Motors announced a collaboration with Toyota Motor Corporation, Masdar, ADNOC, and Air Liquide to further study the possibilities for a hydrogen society in the UAE, by testing Toyota’s zero-emission Fuel Cell technology through a number of hydrogen-powered Fuel Cell Toyota Mirai vehicles on the UAE roads.

 

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