The Future of Loyalty Must Go Beyond Points and Perks

Published

January 31, 2025

13 min read

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The Future of Loyalty Must Go Beyond Points and Perks

Loyalty programmes have come a long way from punch cards and points. In today’s Middle East market, where consumer expectations are evolving rapidly, brands must rethink how they drive loyalty, and AI is leading the transformation.

Personalised experiences now matter more than rewards, and data is the key to building deeper, long-term relationships. Al-Futtaim’s Blue Rewards app is at the forefront of this shift, using AI to act as a smart lifestyle advisor across a vast ecosystem of brands.

The result? Hyper-relevant experiences, stronger engagement, and a loyalty model that grows smarter with every interaction. But with opportunity comes responsibility, and data security is non-negotiable.

Explore how loyalty is being redefined in the age of intelligent personalisatio. Download the full article by Dany Karam, Chief Marketing & Partnerships Officer Al-Futtaim – Blue on this topic now.

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