Published
10 min read
The electric vehicle (EV) revolution is gaining real traction across the UAE and Saudi Arabia, fuelled by forward-thinking government initiatives, a growing demand for sustainable mobility, and an increasingly sophisticated charging infrastructure. At the forefront of this transformation is BYD, the world’s leading NEV manufacturer, brought to the region by Al-Futtaim. Since launching in the UAE, BYD has already sold over 1,000 units, with more growth on the horizon.
In this exclusive feature, we take a closer look at what’s driving consumer interest in EVs and plug-in hybrids across the region, how BYD’s advanced innovations – like Blade Battery technology and cell-to-body integration – are setting new industry standards, and why strategic moves such as the UEFA EURO 2024 sponsorship are elevating the brand’s profile. We also explore BYD’s expanding footprint in both countries, recent sales performance, and what lies ahead in terms of new model launches, infrastructure ambitions, and market opportunities as Al-Futtaim moves towards a 50% NEV sales goal by 2030.
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