The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded.

Walter P. Chrysler built a company and a brand that wasn’t afraid to push the limits and think outside of the box. In 1925, when he realised his dream of creating his own company, he dedicated its efforts to excellence in engineering, while building affordable, luxurious cars at a price customers could afford – that tradition continues today.

Over the past 90 years, Chrysler vehicles have become known for innovative engineering, groundbreaking style and “looking more expensive than they were,” the forerunner to affordable luxury.

Whether it’s the bold, unique design of the Chrysler 300 or the simple elegance and extraordinary driving experience of the all-new Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of their owners.

Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated advanced technology, safety and security and thoughtful functional features into all of its products, such as award-winning powertrains, segment-first nine-speed automatic transmissions, the innovative centre console with pass through storage and sliding cup holders in the Chrysler 200 and Fuel Saver Technology, which delivers enhanced driving economy, in the Chrysler 300.

Trading Enterprises, which has over four decades of automotive experience, is the exclusive official distributor of Chrysler vehicles in the United Arab Emirates.

The company has invested heavily in facilities and systems to maximise customer convenience and service, and today operates a network of modern showrooms, workshops and parts outlets across the UAE, with comprehensive sales and after-sales operations existing in all seven emirates.

All of Trading Enterprises’ service centres offer world-class service, and the company is constantly enhancing the infrastructure of the service centres, all of which are manned by staff that are trained to demanding factory standards and fully equipped with the latest machinery and equipment required to maintain vehicles in line with manufacturer standards so that customers receive the very highest level of after-sales service.

Sales of Chrysler vehicles continue to grow steadily, reflecting the succession of innovative product introductions that continue to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.