The Jeep brand’s legendary heritage and capability have made it iconic – well-known and loved throughout the world – and its sport-utility mastery stretches back over seven decades.

The brand, which celebrated its 75th anniversary in 2016, continues to deliver on its promise to provide the world’s leading range of rugged, versatile and innovative four-wheel drive vehicles – all of which deliver class-leading capability – with the introduction of new models that meet the specific needs of a wide variety of drivers.

Every Jeep is designed with the “go anywhere, do anything” approach that has always been at the heart of the brand. The ultimate embodiment of freedom, Jeep designers and engineers ensure that the brand consistently delivers against its promise by creating vehicles that have to pass demanding tests before they earn the right to be called a Jeep.

As a result of this, only Jeeps are “Trail Rated”. This industry-leading methodology, established by the Nevada Automotive Test Centre (NATC) and Jeep engineering, objectively measures and consistently predicts the off-road performance of all Jeep vehicles, both today and into the future.

It signifies that each and every Jeep has been designed to perform in a variety of challenging off-road conditions, identified by five key consumer-oriented performance categories: traction, ground clearance, maneuverability, articulation and water fording.

This, combined with available advanced safety and security features such as Forward Collision Warning with Crash Mitigation and Selec-Speed Control, electronic stability control (ESC), Electronic Roll Mitigation (ERM), Blind-spot Monitoring with Rear Cross Path detection, Adaptive Cruise Control (ACC) and trailer-sway control (TSC), means that the Jeep brand extends an open invitation to live life to the fullest through a range of vehicles that provide owners with the sense of security that they can handle any journey with confidence.

Trading Enterprises, which has over four decades of automotive experience, is the exclusive official distributor of Jeep vehicles in Dubai and the Northern Emirates. The company has invested heavily in facilities and systems to maximise customer convenience and service, and today operates a network of modern showrooms, workshops and parts outlets, with sales and after-sales facilities that offer comprehensive customer care to Jeep drivers in Dubai, Sharjah and Ras Al Khaimah.

All of Trading Enterprises’ service centres offer world-class service, and the company is constantly enhancing the infrastructure of the service centres, all of which are manned by staff that are trained to demanding factory standards and fully equipped with the latest machinery and equipment required to maintain vehicles in line with manufacturer standards so that customers receive the very highest level of after-sales service.

Sales of Jeep vehicles continue to increase, reflecting the introduction of exciting new models and the expansion of the range, which is attracting more new drivers to the Jeep brand. In the next few years there will be many more additions to the range, all of which will continue to combine the Jeep brand’s legendary off-road capability with enhanced on-road performance and comfort.

The current Jeep vehicle lineup in the Middle East comprises the Renegade, Compass, Cherokee, Grand Cherokee (the most awarded SUV of all-time), Grand Cherokee SRT8, Wrangler and Wrangler Unlimited.