Adidas Originals collaborates with two Indonesian fashion brands for special runway shows in Jakarta
Al-Futtaim's retail team in Indonesia that manages adidas Originals at Plaza Indonesia, Jakarta's luxury shopping destination, held runway shows during the annual Men's Fashion Week in September. Following the August re-opening of the Adidas Originals store, the festive occasion also celebrated the new seasonal collection.
The first show on 28th September held at Plaza Indonesia's function hall, highlighted a surprise collaboration with Indonesian brand (X)S.M.L on an "Athleisure"-themed collection. All 36 looks explored sportswear-inspired details in daily wear for men and women, with footwear and accessories provided by adidas Originals.
For the second show, held on the following evening as part of the "Sneakers Culture" day, top sportswear brands came together with local fashion brands to present unique capsule collections. Adidas Originals joined forces with Austere by Tri Handoko for 12 quirky looks, in which military nuances were juxtaposed with modern streetwear. The full house crowd of approximately 400 people appreciated the design and "Intersection"-themed catwalk choreography.
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