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Dubai Festival City Delivers an Inspirational Location for the Dynamic New Offices of the Federal Competitiveness and State Authority


Dubai Festival City Delivers an Inspirational Location for the Dynamic New Offices of the Federal Competitiveness and State Authority

September 3, 2017

Al-Futtaim Group Real Estate’s (AFGRE) flagship office building, Festival Tower, at Dubai Festival City, is now home to one of the most prestigious and innovatively designed offices in the UAE – the FCSA. The office reflects the FCSA's commitment to providing a new, innovative workspace with a fascinating, visual environment for its employees. Festival Tower was chosen due to its location and proximity to many facilities that benefit FCSA employees such as parking, shopping, and more, which is in line with the UAE vision based on the government's Happiness Agenda, providing a comfortable working environment that raises productivity and work efficiency.


The task of interior design was given to an integrated team from the FCSA comprised of young Emirati talents. This highlights the management's desire to support talented employees and motivate them to be creative and design innovative ideas that improve the work environment and encourage teamwork to achieve common goals. The FCSA work team also added diverse design elements that reflect the mission, values, and goals of the Authority, as well as its tasks of developing the statistics and national matrix, supporting the UAE's competitiveness on the global levels, and helping achieve the UN sustainable development goals.


The diverse nature of the office's interior design adds appeal and variety to the work environment, with, for example, a traditional and quiet reading room that provides privacy for employees. The FCSA also provides many innovative services and facilities for its employees, including a special room for female employees to take care of toddlers; a space for concentration, relaxation, and napping, a massage chair, a video games room, and fully-equipped dining area. The work team was also keen on making the meeting rooms' design unconventional; one of them is designed as a traditional Emirati majlis containing elements of Emirati Arabic culture, whilst other meeting rooms are inspired by competitive sports activities, with one resembling a boxing ring and the other a pool table. There is also a recurring visual of the number "1" around the office, as a reminder of the UAE’s drive to be a leading force in the world.


The location of the offices was also strategically considered. As Dubai Festival City undergoes a massive redevelopment phase, with a 1.5billion AED redevelopment of Dubai Festival City Mall now complete, the building of a new Holiday Inn on site and a raft of new retail offerings, Festival Tower has become a premium location, hosting over 3,000 employees, just two kilometres from Dubai International Airport and at the heart of Dubai. Employees can enjoy being part of a comprehensive community with an unrivalled location at a unique waterfront setting. For those wishing to shorten their commute there is also a residential area, which is part of the established community, just five minutes away from the office. Whilst access to the facilities of the internationally renowned five-star hotels - Intercontinental and Crowne Plaza, as well as a state-of-the-art Convention Centre located just next door, make it an ideal environment for the professional occupants.


Sumaya Saeed Al Hakeem, Director of the Government Liaising Department at the FCSA, said "We are glad to see the result of the time and effort we dedicated to designing the FCSA office at Festival Tower, which has a distinguished location as it is at a cross point of both the new and old Dubai. For our employees based in the other Emirates it also was a practical choice because it is easy to reach."


Al Hakeem also added that the design of the FCSA office was based on the vision of the employees themselves, which enabled the creation of a workspace that isn't just comfortable and transparent, but also increases productivity and team spirit, making it a unique work environment as the details of which reflect the personalities and values of the work team.


Alongside the FCSA, a number of other local and regional enterprises and governmental entities have chosen Festival Tower at Dubai Festival City, which currently has a 95% occupancy rate, as their headquarters. The new occupants, that include the Federal Customs Authority and Commercial Bank International, enjoy an exceptional environment and location with a plethora of amenities close by.


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