Founded
Seiko

Always one step ahead of the rest.
Seiko is a Japanese watch brand renowned for its innovation, precision, and craftsmanship. Founded in 1881 by Kintarō Hattori, it began as a small watch and jewelry shop in Tokyo before growing into one of the world’s leading watch manufacturers.
Today, after more than 140 years of innovation, Seiko has achieved several groundbreaking milestones in watchmaking. In 1969, it revolutionized the industry with the launch of the Astron, the world’s first quartz wristwatch. The brand developed the Spring Drive technology, a unique movement that seamlessly blends mechanical and electronic elements for unmatched accuracy. Its Prospex line has earned global recognition among professional divers for its reliability and durability.
Seiko produces a wide range of watches, from affordable models under the Seiko 5 Sports range to high-end luxury pieces under Grand Seiko and Credor.
Seiko produces a wide range of watches, from affordable models under the Seiko 5 Sports range to high-end luxury pieces under Grand Seiko and Credor.
Location
UAE
Socials

At a Glance
We take pride in our longstanding partnership with Seiko, bringing timeless precision, cutting-edge watchmaking technology and craftsmanship to our customers.
1973
52
Years of partnership
2
Seiko Boutiques in UAE
140+
Years watchmaking heritage

FAQ
Where can I find Seiko stores in UAE?
Seiko has 2 exclusive boutiques in Dubai – City Centre Deira & another opening soon at Dubai Mall. Seiko can also be purchased from The Watch House/Al Futtaim Watches & Jewellery storess across the UAE.
What is the history of Seiko?
With over 140 years of watchmaking excellence, Seiko is one of the few fully integrated watch manufacturers, designing and developing its own movements with cutting-edge technology.
What collections are available in Seiko?
Seiko watches come from Prospex, King Seiko, Astron, Pressage & 5 Sports collections.
How do I sign up for Blue rewards?
Visit the Blue Rewards website and follow instructions to download.
Does Seiko have an online shopping platform?
Yes, Seiko products are available at www.watches.ae which operates across the UAE.
Does Seiko provide after sale service?
Yes, Seiko offers after-sales services, which are available through Watch Works. These services can be accessed at most of The Watch House or Al Futtaim Watches & Jewellery stores.
Does Seiko provide International Editions?
Yes, Seiko offers International Edition watches in the UAE through its Boutique networks.
Who can I contact for customer service queries?
You can get in touch with us at 800 9282437 (800WATCHES). We’re available from 9am to 9pm (GST), 7 days a week. Alternatively, you can drop us an email at info.watches@alfuttaim.com.