Years of partnership
Toys"R"Us
The World’s Greatest Toy Store
Launched by Al-Futtaim in 1995, Toys”R”Us has grown to become the leading retailer for children’s products, with 24 stores across the Middle East and North Africa. Our journey began with the opening of our first store in Dubai, UAE. This flagship store set the standard for our commitment to quality, variety, and exceptional customer service. Operating in five countries across the Middle East and North Africa region, our 250+ strong workforce is dedicated to bringing joy and learning to children and families.
Toys”R”Us offers a broad selection of new toys, classic favourites, and exclusive items. From action figures and dolls to puzzles and board games, there’s something for every kid and kid at heart. Ensuring that even the youngest child can enjoy and benefit from play, our selection of toys are designed to stimulate early learning and development. Our knowledgeable and toy-trained team members are always ready to assist customers in finding the perfect toy. Prioritising customer satisfaction, our stores are designed to be welcoming and engaging, making shopping a fun and memorable experience for both children and parents.
Location
UAE, Qatar, Bahrain, Kuwait, Egypt
Website
Socials
At a Glance
Explore the highlights of our partnership with Toys”R”Us, with 24 stores across 5 countries in the Middle East and North Africa. Our collaboration has set new standards in retail excellence, commitment to sustainability, and unparalleled benefits to families across the region.
30+
1995
First store launch
24
Stores across 5 countries
250+
Employees
FAQ
What is Toys”R”Us known for?
Toys“R”Us is a global toy retailer that has been inspiring generations of children and families for decades. In the MENA region, Toys“R”Us is recognised as the ultimate destination for toys, games, outdoor play, early learning toys, and more, offering a wide range of trusted international and exclusive brands. With a strong presence across key markets like the UAE, Qatar, Bahrain, Kuwait, and Egypt, the brand is celebrated for its engaging in-store experiences, knowledgeable staff, and commitment to delivering joy through quality products for every stage of childhood. Toys“R”Us combines global expertise with local insight to provide families with the tools, inspiration, and guidance they need to nurture curious minds, active bodies, and creative imaginations.
How has Al-Futtaim ensured success of this brand in the region?
Al-Futtaim has been instrumental in the success and growth of Toys“R”Us across the MENA region by reimagining the brand beyond retail and into an immersive experience for families. Leveraging its deep regional expertise and strong retail infrastructure, Al-Futtaim has ensured that Toys“R”Us consistently offers the latest and most in-demand toys, with a focus on exclusive product lines and partnerships that set the brand apart. The introduction of new store concepts, such as Al-Futtaim Geoffrey’s Showroom, reflects a strategic shift toward creating interactive, experiential spaces where kids can play, discover, and engage with toys firsthand. By blending global brand strength with local market insight, Al-Futtaim has positioned Toys“R”Us as a trusted destination that supports play, learning, and joyful family moments across the region.
How does Al-Futtaim Group support logistics and distribution?
We support Toys“R”Us by managing RFPs, tendering, and the procurement of third-party logistics (3PL) services for warehousing and distribution. By leveraging the group’s scale and buying power, we are able to secure competitive rates and high-quality service providers, ultimately driving greater efficiency and cost savings for the brand. This strategic support ensures that Toys“R”Us operations remain agile, reliable, and optimised across the MENA region.
Does Al-Futtaim Group offer customer programs?
Yes, we offer customer programs designed to enhance the shopping experience and build long-term loyalty. One of the key initiatives is the Blue Rewards program, a unified loyalty platform that allows customers to earn and redeem points across participating Al-Futtaim brands, including Toys“R”Us in the MENA region. Members enjoy exclusive offers making every purchase more rewarding. This program reflects Al-Futtaim’s commitment to delivering added value and convenience to families across the region.
How do Al-Futtaim Group and Toys”R”Us take social responsibility?
We and Toys“R”Us take social responsibility seriously, with a shared commitment to sustainability, community support, and ethical business practices. Across the region, Toys“R”Us has participated in various CSR initiatives ranging from toy donation drives to partnerships with local organisations that support children’s welfare, education, and well-being. We also lead broader sustainability efforts through its group-wide strategies focused on reducing environmental impact, promoting circular economy practices, and building greener retail environments. These initiatives reflect a deeper purpose: to give back to the communities they serve and contribute to a better, more sustainable future for the next generation.
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