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The Kooples was established in 2008, and plays a fun and playful spin on the word ‘Couples’. Effortless fusing both men’s and women’s wear into one collection in an innovative and unique fashion, The Kooples combines perfect cuts with meticulous attention to detail and precious fabrics. Edgy and unique, The Kooples allows for couples to go shopping together and swap their fashion finds. Created by three brothers, Alexander Elicha, Laurent Elicha and Raphael Elicha, they found inspiration in celebrity couples with an iconic style, such as Keith Richards & Anita Pallenberg, Jane Birkin & Serge Gainsbourg, Patti Smith & Robert Mapplethorpe.