OFF THE WALL
Inspired by the skateboarding culture in California, Vans is one of the most successful global brands that target the youth since its founding in 1966. Action sports, art, music and street culture become the brand’s strong identity pillars today. Although it initially focused on footwear, the current collection also rolls out apparel and accessories among other products for men, women and kids. With a flagship mono-brand store in Grand Indonesia Shopping Town, Jakarta, It is also distributed online by the same company to third-party retailers, including Zalora, Lazada, Blibli and Berrybenka.