Toys”R”Us Opens New Store at Dubai Mall

Published

June 19, 2026

4 min read

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Toys”R”Us Opens New Store at Dubai Mall

Dubai, United Arab Emirates; 19 June 2026: Toys”R”Us has strengthened its presence in the UAE with the opening of a new flagship store at Dubai Mall, marking a significant milestone in Al-Futtaim continued investment in creating destination retail experiences for families across the region. Located on Level 2 of one of the world’s most visited shopping destinations, the new store brings together an extensive assortment of leading global toy brands, immersive experiences and family-focused attractions under one roof.

The official opening was celebrated with a ribbon-cutting ceremony led by Simon Naga, Vice President Asia, Fashion MENA, Watsons & Toys”R”Us, and Bash Ramzan, General Manager of Toys”R”Us MENA, Al-Futtaim – alongside distinguished guests, valued brand partners, representatives from Dubai Mall, and families who gathered to celebrate the occasion. The ceremony signified the beginning of a new chapter for the brand as it continues to strengthen its retail footprint and enhance the experience for families across the UAE.

Designed to inspire discovery through play, the Dubai Mall store features a carefully curated assortment spanning construction toys, collectibles, dolls, action figures, educational toys, arts and crafts, outdoor play and family games from many of the world’s leading brands. The store also introduces immersive experiences, including a dedicated Build-A-Bear Workshop, offering families new opportunities to personalise their visit and create lasting memories together.

Opening day welcomed hundreds of families and visitors who joined the celebrations throughout the afternoon. Geoffrey the Giraffe delighted children during special meet-and-greet sessions, while young visitors were presented with celebratory paper crowns and exclusive opening-day goodie bags. A limited-time NeeDoh activation, offered as part of the launch celebrations, further contributed to the festive atmosphere, reflecting the brand’s focus on creating memorable moments that extend beyond shopping.

The opening of the Dubai Mall store reinforces Toys”R”Us’ continued investment in creating destination retail experiences that combine trusted brands, innovation and engaging experiences for families. As the brand continues to evolve across the region, the new store further strengthens its position as a leading destination where children can discover, imagine and play, while parents enjoy a thoughtfully curated shopping experience.

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