MOOV by Al-Futtaim is a car subscription service in the UAE providing flexible and convenient mobility solutions. It offers a range of easy ownership options, from one to 18 months, with monthly mileage allowances. MOOV aims to provide sustainable mobility, allowing customers to access a variety of cars without the commitment of a purchase. The service is end-to-end digital, offering a paperless process with transparent pricing and a secure booking system. MOOV provides benefits like 24-hour roadside assistance, maintenance, service, insurance, and vehicle replacements. It caters to the evolving needs of consumers, particularly the younger generation, who seek flexibility and convenience.