Al-Futtaim Blue: A Life Brand Revolutionising Loyalty Across Borders
Published
12 min read
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Al-Futtaim Blue: A Life Brand Revolutionising Loyalty Across Borders
Dany Karam Chief Marketing and Partnerships Officer at Al-Futtaim Blue, speaks us about our AI powered, multi-dimensional, cross border loyalty programme which, as a central part of how consumers will engage with brands in the future, is much more than just a rewards system.
Read his full interview with MEA Finance to learn more about Blue’s AI-powered personalisation, cross-border rewards, and deep integration with financial and lifestyle partners across nine countries. From cashback and gamified experiences to strategic partnerships and market expansion, Blue is driving customer engagement and retention across Al-Futtaim’s diverse portfolio, delivering smarter, more connected value at every touchpoint.
