Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out or a hard-working Ram 3500 Heavy Duty owner, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

This commitment has seen Ram trucks receive many accolades – for example, in 2015 the Ram 1500 received the Consumer Guide Best Buy Award for Large Pickup Trucks for the eighth straight year, and was named Fleet Truck of the Year by Automotive Fleet magazine, an award driven by reader input – the second time in three years that Ram Truck has earned the publication’s top honour.

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package and the Ram brand continues to beat the competition in the most sought-after titles; fuel economy, payload and towing capacity.

Trading Enterprises, which has over four decades of automotive experience, is the exclusive official distributor of Ram trucks in the United Arab Emirates.

The company has invested heavily in facilities and systems to maximise customer convenience and service, and today operates a network of modern showrooms, workshops and parts outlets across the UAE, with comprehensive sales and after-sales operations existing in all seven emirates.

All of Trading Enterprises’ service centres offer world-class service, and the company is constantly enhancing the infrastructure of the service centres, all of which are manned by staff that are trained to demanding factory standards and fully equipped with the latest machinery and equipment required to maintain vehicles in line with manufacturer standards so that customers receive the very highest level of after-sales service.

Sales of Ram trucks have shown consistent year-on-year growth, reflecting the introduction of exciting new models. In the next few years there will be many more additions to the range featuring the unique combination of American engineering and design.