With over EGP 70 Million in investments, Al-Futtaim has officially inaugurated Egypt’s first Homeworks store at Cairo Festival City, bringing Al-Futtaim’s newest home improvement and lifestyle brand to Egypt for the first time.
Essam Hafez, Country Manager of Al-Futtaim Retail in Egypt said: “Homeworks offers an exclusive destination for customers in Egypt to find everything they need for their homes under one roof, closing an existing market gap.”
“With the growing complexity of securing quality, timely labour and craftsmanship, Homeworks not only offers customers a wide range of trusted products and smart solutions, it also taps into a growing interest in DIY (Do It Yourself) and home improvement products”, Hafez added.
Homeworks offers a wide range of world renowned and exclusive brands across the categories of DIY and hardware, outdoor living and garden, home improvement and home living.
Ashley Dymond, General Manager, Homeworks said: “To become the trusted brand of choice for inspirational home lifestyle solutions is not just our vision, it is our commitment. That is why we are keen to provide products and services that deliver more value to our customers than any competitor.”
Offering customers the opportunity to experience the products before buying, Homeworks’ moments of inspiration come to life through its dedicated hubs around the store, where product experts and store associates are trained to assist customers to ensure a rewarding shopping experience. Families with children, meanwhile, will appreciate the dedicated kids’ area, where they can leave their children to play as they shop.