In the spirit of the 2017 declaration for the Year of Giving, Al-Futtaim Motors, leader in sustainable mobility and exclusive distributor of Toyota in the UAE, has committed to support Emirates Wildlife Society in association with WWF’s (EWS-WWF) vision to ensure a future where people live in harmony with nature, through the introduction of EWS-WWF’s first Toyota Prius.
Thanks to the Prius’ lower emissions and smaller carbon footprint, EWS-WWF can demonstrate sustainability in its operations and play a role in reducing greenhouse gas emissions from road transport, knowing that the Prius can save up to 1 ton of CO2 per year.
“There was an obvious synergy in Prius supporting a conservation organization like EWS-WWF, based on our shared commitment toward creating sustainable solutions as part of our commitment to a greener environment,” said Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors. “Prius is the immediately available solution to a problem that’s been decades in the making, and it’s the first step in moving towards more sustainable transport, in-line with the Government’s UAE Vision 2021 initiatives for a more sustainable environment and infrastructure.”
Tanzeed Alam, Climate and Energy Director at EWS-WWF, said: “A move to low emissions vehicles like hybrid vehicles is critical to addressing climate change and improving air quality. This will save the country significant amounts of carbon dioxide and money. We are grateful to our partners Al-Futtaim Motors for our new hybrid car, as we are committed to ‘walk the talk’ and raise awareness of the need to use more energy efficient cars in the UAE.”
The Toyota Prius was the world’s first mass-produced hybrid vehicle (petrol-electric) when initially launched in 1997, and has since sold over 3.7 million cars around the globe. The new Prius employs a petrol engine and an electric motor, and can be powered by the engine, the electric motor or a combination of both, automatically choosing the most efficient mode for the best mileage and lowest emissions.