Al-Futtaim Motors has officially launched the fourth generation Toyota Prius, the most popular hybrid vehicle in the world.
First revealed at the 13th Dubai International Motor Show in November 2015, the Toyota Prius was the world’s first mass-produced hybrid vehicle (petrol-electric) when initially launched in 1997, and has since sold over 3.5 million cars around the globe. Close to two decades on, the Toyota Prius brings with it ground-breaking environmentally-friendly performance, a bold new design, and a fun-to-drive spirit. The new Prius also features enhanced safety in a more compact package that is lighter in weight with world class aerodynamic, delivering an enhanced fuel efficiency of 26.1 kilometres per litre.
Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors, said: “Introducing the Toyota Prius in the UAE is a gigantic step forward in empowering the drive for a more sustainable environment. In line with the UAE Government’s vision for a greener future, Al-Futtaim Motors is proud to be leading the positive change with this new addition to the Toyota family. Converting the kinetic energy generated from braking into electricity, the car requires no external charging, making it one of the next immediate motoring solutions for the rising environmental issues in the region. We predict that the fourth generation Toyota Prius, which enjoys a bolder design, ground breaking environmental performance, and a fun-to-drive spirit will appeal to young trendsetters who want everything that is new and cool, with the added benefit of being environmentally ethical and brimming with technology that does not confuse.”
Employing a petrol engine and an electric motor, the Toyota Prius can be powered by the engine, the electric motor or a combination of both, automatically choosing the most efficient mode for the best mileage and lowest emissions.
The new 2016 Toyota Prius will be offered in two grades, Dynamic model available at AED 89,900, and the Iconic model, available at AED 97,900.