Al-Futtaim Motors has set up a special ‘Hybrid Discovery’ activation at the heart of CITY WALK in Dubai. As part of the company’s unwavering march towards more sustainable motoring, the Hybrid Discovery area includes activities to entertain and educate the public on the benefits of driving a hybrid vehicle. Visitors can also test drive the fourth generation Toyota Prius, the world’s most popular hybrid car.
“Since we launched the Prius last year, we have had a lot of interest from the public, as well as corporations and Government entities. They have all seen the value driving a hybrid vehicle can have on the environment, and of course in terms of fuel efficiency,” said Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors.
“Our commitment to sustainable mobility extends well beyond the Prius, as we recently launched a pilot to test the feasibility of introducing Fuel Cell Electric Vehicles to the UAE, another step in our commitment to creating a greener future in the country,” Saud continued.
Activities include a ‘Future Hybrid Show’, an educational show through an interactive presentation, and games involving the Toyota Prius, as well as test drives of the vehicle itself, with surprises and gifts for visitors.
Customers looking to purchase the Prius can benefit from a special offer available only for the duration of the event, and fans can follow the event live through Toyota’s social media channels by using the hashtags #TheFutureIsNOW and #HybridDiscovery.
The Al-Futtaim Motors Hybrid Discovery activation will take place in the outdoors area near Roxy Cinemas, from 19th January until 28th January, from 5pm to 10pm on weekdays, and from 2pm to midnight at weekends.