JANUARY 23, 2017
Dallas-based Super Chix is expanding its wildly popular restaurant concept to the Middle East through an exclusive partnership with Al-Futtaim. Originally developed by Yum! Brands and with multiple restaurants already open in Texas in the USA, the brand has exported its unique offering to the Middle East, with the first Super Chix in the UAE now open at Riverland, Dubai Parks and Resorts.
Paul Delaoutre, President of Al-Futtaim Retail said: “Al-Futtaim recently launched its Food & Beverage division and has been looking for inspiring brands from across the world to bring to the Middle East. After an exhaustive search for a premium chicken brand that included both big and small concepts, it became clear that Super Chix would fit perfectly within our portfolio. This new restaurant concept is sure to drive a lot of interest.”
Kieran Mallon, General Manager, Food & Beverage, Al-Futtaim Retail, commented: “Super Chix is very popular in its home state of Dallas and we are confident that it will enjoy the same success here in Dubai. Our common long term goal is to offer a high-quality food experience to all chicken fans, not only in the UAE but also in other countries across the region as part of our expansion plans.”
Already feeding and delighting a huge fan base in the USA, the classed-up chicken joint’s menu offers a mouth-watering selection of chicken sandwiches and tenders, hand cut fries and fresh salads. There is also a whole range of delicious frozen custard for those looking for the perfect dessert.