JANUARY 28, 2018
Baia Baia Indonesia has launched its latest collection of personalised sandals at an event in Jakarta at the Grand Indonesia Shopping Town store on January 24, 2018. Inviting a select group of media partners and social media influencers, the casual gathering announced two special collections launched to celebrate the upcoming Valentine’s Day and the Year of the Dog. The event began with a speech by Menur Dwi Suryandari, Brand Manager of Baia Baia, who thanked guests for taking time out to attend the event and inviting them to explore the store.
The new collection features sandals in different shades of red and love-themed charms, which were available to customers at launch. The inspiration for the latest collection is drawn from popular themes related to those two special occasions and is true to the fabric of the brand which offers customers instant style – and instant joy! Attendees at the event each received a personalised pair of slippers as a representation of their personal style statement.
Baia Baia is a French brand that allows customers to enjoy a do-it-yourself (DIY) experience in creating rubber-soled sandals. What make this boutique concept even more special is the customisation of charm placement on the strap. The charms are basically eye-catching accessories that vary from emoji-inspired shapes to sparkly diamond-like beads.
Al-Futtaim operates Baia Baia across stores in Indonesia and Vietnam. The brand’s unique style offering is also available within the Robinsons store at Dubai Festival City in the UAE.