FEBRUARY 24, 2016
In February, Cairo Festival City Mall ran an engaging in-mall and online activation using the hashtag #sharethelove, which invited mall visitors to take a photo in a special booth in the main court, and post it on Instagram for the chance to win an exclusive three-course meal for two in the Amphitheatre provided by the mall’s restaurants.
The activation successfully attracted over 200 contestants, from which 14 winners were selected to dine with their special one at an exclusive setup overlooking the Dancing Fountain. The couples enjoyed music from singing duo Onsy and Natalie, and received the dedicated service of private waiters, making it a memorable and romantic occasion at Cairo Festival City Mall. The highlight of the night saw one lucky attendee win a brand new Amici Vespa.
Two influencer couples, including online presenter Sherine Hamdy and radio presenter Yara El Gendy, were also invited, and their coverage of the event increased online reach, while Cairo Festival City Mall’s fans and user-generated content spiked throughout the weekend.