March 20, 2017
Swedish home furnishing retailer, IKEA – part of Al-Futtaim – marked International Day of Happiness this morning with a series of ‘Happiness Drops’ at Dubai Festival City as well as in-store at both its Dubai and Abu Dhabi locations.
Throughout the day IKEA chose shoppers at random and surprised them with nearly AED 20,000 of gifts to brighten their day. The activity was in recognition of the globally recognised day, designed by Action for Happiness that promotes wellbeing and progress through spreading happiness and was also in line with the Dubai Government’s drive to ensure a happy society for all its citizens.
According to new research*, practical gifts make people happier, so IKEA provided in-store food vouchers to make the most of its quality restaurant food offering including its popular meatballs, as well as AED 200 vouchers to redeem in-store to help make customers home a happier place.
Sorrell Bootham who received a gift at Dubai Festival City said, “I think it was a wonderful initiative and a great surprise – it’s really brightened my day! I’m a huge fan of IKEA so am looking forward to spending my voucher, as I know AED 200 can go a long way.”
Vinod Jayan, Regional General Manager – IKEA UAE, Qatar, Egypt and Oman commented, “We are delighted to be able to spread happiness to our customers across Dubai and Abu Dhabi. Not only is it International Day of Happiness Day but also here in the UAE it’s the Year of Giving, and our IKEA staff have loved doing their part to spread joy to their customers. We are a very people conscious and customer centric company so embrace any opportunity where we can do more and inspire a happier everyday life at home.”