Lexus has announced the official opening of Intersect by Lexus, in Dubai’s iconic Dubai International Financial Centre, second after the luxury brand experience space in Tokyo with a glamorous launch party featuring award winning DJ and music producer, Mark Ronson.
Intersect by Lexus is a unique luxury space where people can experience what is truly quintessential of Lexus without getting behind a steering wheel. Designed by Masamichi Katayama, the world-renowned interior designer, Intersect by Lexus is distinguished by an intricate bamboo facade that filters natural light through miniature spindle grille motifs, the same spindle grille that carries the new design direction of Lexus cars. Neither a dealership, nor a traditional retail space, guests are able to engage with Lexus through food, design, art, fashion, music and technology at its inviting eatery, curated library, creative boutique and innovative garage.
“Intersect by Lexus is a unique, versatile and multi-purpose space. Its inspiring decor and carefully curated library makes it the perfect place for people to work remotely amidst creative, like-minded people. It also serves as a destination to relax, meet friends or grab a healthy bite without the fuss. With a calendar full of exciting culturally engineered events and activations planned for the months to come, we hope to become a reference for those seeking a more culturally charged lifestyle through a series of design, art and fashion talks and workshops,” said Benjamin Nicholas, Head of Intersect by Lexus.
“We are very proud to be inaugurating this unique space, which we like to think of as a home away from home, or a third space, where people have the opportunity to see the world through the eyes of Lexus and experience the brand’s passion for great design and craftsmanship in a whole new way,” said Saud Abbasi, Managing Director, Al-Futtaim Motors.
Intersect by Lexus will be hosting a variety of events and exhibitions, from jazz nights to design and art workshops and various other talks. Located in Dubai International Financial Centre, Village Gate 7, guests are welcome from 8 am to 12 pm, Sunday through Friday. For more information, please visit http://www.lexus.ae.