April 2, 2017
Marks & Spencer (M&S) and Al-Futtaim are set to open the biggest M&S in Qatar at Doha Festival City Mall in April. The brand new store will offer Marks & Spencer’s famous chilled foods for the first time in the country.
More than 350 lines of Marks & Spencer’s chilled foods including ready-prepared meals, desserts, smoothies and juices will be available for customers to enjoy. The Food Hall will also offer Marks & Spencer’s unrivalled quality, innovative foods, including an in-store bakery with breads and pastries freshly baked on site. The new 47,000 square foot store will feature a sit down, table-waited M&S Café, serving British classics like Fish and Chips and Afternoon Tea.
The store will be located at Doha Festival City, one of Qatar’s newest and biggest shopping malls and one of the largest leisure and retail developments in the Gulf. It will be the first M&S store in Qatar that will feature the new premium boutique shopping concept, which aims to make the store more inviting and inspiring for customers.
James Harvey, Head of International Franchise at Marks & Spencer, said: “Together with our partner Al-Futtaim, we’re continuing to grow our business in the Middle East by putting the customer at the heart of everything we do. Our newest and biggest store in Qatar provides an exciting opportunity to offer our customers something truly special this April. Following our successful launch in Dubai last year, we’re really excited to be launching our world renowned chilled food for the first time in Qatar, as well as our table service M&S Café, which offers a more leisurely experience to our customers.”
The brand new M&S store will also showcase the best of Marks & Spencer’s quality clothing and accessories across Womenswear, Menswear, Lingerie and Kidswear. Just in time for the Summer 2017 season, customers will be able to shop the M&S new summer collection, which comes with beautiful details, along with impeccable quality that lasts across bold primary colours and prints complementing simple silhouettes and elegant styling.
Nick Batey, General Manager, Marks & Spencer Al-Futtaim, MENA, said: “We have been working with Marks & Spencer in the Middle East for more than 20 years now and we are delighted to expand the brand’s footprint in Qatar. This is the 28th Marks & Spencer’s store in the Middle East and the third one in Qatar.”
“The retail sector in Qatar has expanded massively in recent years and is expected to expand further in 2017. Qatar is a very important market for us and the opening of this new store in Doha Festival City is in line with Al-Futtaim’s business strategy for the region,” he added.
The new M&S store is located on the ground and first floor of the of Doha Festival City Mall and will be open to the public from April 5, 2017 onwards.