March 15, 2017
Paul Marciano, GUESS co-founder and Chief Creative Officer, visited Dubai, UAE yesterday to celebrate the 35th anniversary of the iconic denim brand, GUESS, along-side prestigious distributor and partner, Al-Futtaim. The celebrations were held at an exclusive event at the W Hotel, where Paul was joined by Al-Futtaim teams, as well as key fashion industry leaders from the region.
Paul Marciano, GUESS co-founder and Chief Creative Officer, said, “This is a milestone year for us at GUESS, and I am so excited to continue our 35 year anniversary celebrations in Dubai, UAE. The Middle East is a very important and strategic region for us, with more than 60 stores across 9 countries, including all the new strategic initiatives we have put in place. I am very excited about the future developments in this region.”
The glamorous celebration also saw the unveiling of the brand’s latest campaign, featuring GUESS girl, Hailey Baldwin. Directed by Paul Marciano, co-founder and Chief Creative Officer of GUESS, the campaign perfectly reflects GUESS’ all American style and rich denim heritage that has characterized the brand for the past 35 years.
“GUESS is one of the most iconic denim brands, and we are pleased to be long-term partners in the Middle East region,” commented Neil Lowe, General Manager, Al-Futtaim Premium Fashion Division, MENA. “It is an honour to be part of the 35 year anniversary celebrations, and we look forward to seeing the brand reach even more success in the coming years.”
The spectacular event kicked off with a catwalk showcase unveiling GUESS’ Spring-Summer 2017 collection, featuring carefree feminine wear and tropical men’s details. The catwalk brought to life the true essence of the brand, with romantic silhouettes, colourful Caribbean patterns and GUESS’ iconic denim pieces. The GUESS anniversary celebrations continued with an exciting set by DJ Lins and exclusive displays of the new collection pieces, including the limited-edition Originals 1981 anniversary capsule collection, and previews of the GUESS campaign videos.
Founded by the Marciano brothers 35 years ago, GUESS transformed unfashionable denim workwear into a timeless wardrobe essential, thanks to the brand’s innovative and creative outlook on timeless styles. Now, 35 years later, GUESS is seen as a major name in the fashion industry, with an unwavering expertise in bringing to life the latest trends, while still staying true to the brand identity.