July 12, 2017
Now more than ever, ease of wear and versatility are key factors when making considered purchases. Even a statement piece needs to work harder, and with the distinction between the seasons continuing to blur, a dress for every occasion is an important wardrobe addition.
The Dress Edit offers a collection of stylish yet versatile pieces that will effortlessly transition from season to season, through subtle style tweaks. The navy flute sleeve and green maxi dress will look chic with sandals and a cross body bag, as well as with a knee-high boot come Autumn. Likewise, the blue dress layered with a polo neck is the perfect day-to-night look for cold evenings, or it can be teamed with gold accessories and elegant flats, for Summer afternoons.
The floral V-Neck dress, offers another take on the classic dress. Wear on its own for a bold aesthetic, or team the dress with an elegant basic, to anchor a series of stylish looks.
Timing is also key; as well as aligning the excitement of a media event with the customer experience by offering a collection to buy now; the Dress Edit also directly responds to what the customer is looking for, and when.
Marks & Spencer sells on average 1.6 million dresses a year, by listening to extensive feedback and evaluating shopping habits, we know that during June dresses are top of the style agenda; with seasonal events like weddings and summer holidays tipping the scale. Online searches for dresses also start to peak during this month, therefore by offering the Dress Edit, Marks & Spencer are directly responding to what the customer wants, at the time when she needs it most.