– In a landmark move, the Kingdom of Saudi Arabia is embracing a new era of sustainable transportation with the arrival of BYD, the world’s top-selling brand of New Energy Vehicles (Electric & Hybrid) and Plug-In Hybrid Technologies (PHEV). In collaboration with Al-Futtaim Electric Mobility Company, BYD’s launch marks a transformative moment in the Kingdom’s automotive landscape and the nation’s journey towards electrification and achieving the ambitious goals set out in Vision 2030 for a sustainable future.

BYD is already one of the most popular brands in green mobility across the world; the company has sold an extraordinary volume of over 4.8+ million New Energy Vehicles as of July 2023, overtaking major electric vehicle and new energy vehicle brands worldwide. Al-Futtaim Electric Mobility Company will launch a full line-up of vehicles set to redefine the driving experience in the Kingdom, including three all-electric vehicles (BYD HAN, BYD ATTO 3 and BYD SEAL) and two long-range PHEVs (BYD SONG PLUS and BYD QIN PLUS).

In celebration of its launch, Al-Futtaim Electric Mobility Company and BYD orchestrated a groundbreaking, multi-city event across Saudi Arabia on February 20th, heralding BYD’s introduction to the Kingdom. From Riyadh to Jeddah to Dhahran, the Kingdom’s major cities lit up in celebrations simultaneously, drawing hundreds of attendees to each location. The event coincided with the Founding Day Week, adding to the national festivities, and making the occasion the perfect backdrop for a pivotal launch that will accelerate the country’s efforts towards shaping a sustainable future. Guests were also given the opportunity to experience BYD’s groundbreaking vehicles up close, as well as an exclusive chance to be amongst the first to pre-book the vehicles in the Kingdom.

A testament to luxury and innovation, the BYD HAN sets new standards for electric sedans with its unparalleled performance and elegance. Designed for those who demand the best in technology, comfort and all-electric performance. It features an impressive 521 kilometers of range on a single charge (WLTP combined), and nothing but the most premium luxury interiors, boasting a 12-speaker Dynaudio HiFi sound system, 15.6” rotating multimedia screen, heads up display, and suite of cutting-edge features.

The BYD ATTO 3 is tailored for the adventurous spirit, it blends bold design with intelligent features with a price tag that is highly accessible for an all-electric vehicle. It’s the ideal choice for families, commuters, and urban explorers, offering versatility and eco-friendly efficiency. This model provides a substantial 421 kilometers of range (WLTP combined), catering to both city driving and urban adventures and is loaded with best-in-class safety features such an Intelligent Cruise Control System with Forward Collision Alert, Lane-Keeping Assist (LKAS), and Blind Spot Monitor.

The BYD SEAL ushers in a new era of electric luxury sedans, combining a sleek design with state-of-the-art technology and an impressive range that challenges the limits of electric performance. It’s designed to inspire and exhilarate, appealing to those seeking both style and substance. It boasts an exquisite interior featuring high-quality Nappa leather with diamond stitching, reclinable and ventilated rear seats for ultimate relaxation, a 15.6” rotating multimedia screen for an immersive entertainment experience, and a heads-up display for convenient, safe driving. Available in a Long-Range version with a 570km WLTP range and a Performance AWD variant that accelerates from 0-100km/h in just 3.8 seconds, the BYD Seal combines luxury with exceptional performance and safety.

Offering the best of both worlds, the BYD SONG is a plug-in hybrid (PHEV) SUV that marries the functionality of an SUV with the eco-conscious performance of an electric vehicle. It’s equipped with cutting-edge technology for a seamless and comfortable driving experience, providing flexibility with its hybrid powertrain that provides over 1,000 kilometers of combined range. It elevates the SUV experience with a suite of advanced features in its Standard FWD trim, including ambient lighting, a 360° camera, panoramic sunroof, Dirac audio system with 9 speakers, and compatibility with Android Auto/Apple CarPlay. The AWD trim further enhances luxury with a 15.6” rotating multimedia screen, multi-color ambient lighting, ventilated/heated front seats, an auto-dimming interior rearview mirror, heads-up display, Infinity audio system with 10 speakers, blind spot detection, and adaptive cruise control, blending performance with cutting-edge technology and comfort.

The BYD QIN blends efficiency, style, and performance. Another plug-in hybrid (PHEV), it revolutionizes the sedan market with its best-in-class interiors offering bi-color sports seats made of high-quality materials. It leads its segment in vehicle length, providing unmatched cabin comfort and legroom. With 100 kilometers of EV range and ultra-low fuel consumption, it boasts a combined range of up to 1000 kilometers, setting a new benchmark for both efficiency and performance.

Hasan Nergiz, Managing Director at Al-Futtaim Mobility Company, expressed his enthusiasm about the launch, stating: “It’s a historic occasion to bring the world’s top-selling electric and hybrid vehicle manufacturer to Saudi Arabia, the Middle East’s biggest and frontrunning automotive market. The success of BYD in Saudi Arabia will truly set a green mobility benchmark across the world, while clearly reinforcing the nation’s commitment to achieving the sustainable targets set in Vision 2030. Our objective is to bring a full line-up of vehicles that will serve the diverse needs of the Kingdom’s automotive market and continue the promise of Al-Futtaim Electric Mobility to make electric and sustainable mobility accessible to all.”

AD Huang, General Manager of BYD Middle East & Africa, added, “Our launch in Saudi Arabia, in partnership with Al-Futtaim Electric Mobility Company, represents a significant milestone in our mission to promote sustainable transportation across the world. We are confident that our diverse range of electric vehicles will meet the needs and expectations of Saudi customers.”

This launch signifies not only the introduction of BYD’s innovative electric vehicles to the Saudi market but also a major step forward in achieving the Kingdom’s Vision 2030 environmental and sustainability goals. Together, BYD and Al-Futtaim Electric Mobility Company are setting the stage for a new era of electric mobility in Saudi Arabia.