Published
13 min read
Loyalty programmes have come a long way from punch cards and points. In today’s Middle East market, where consumer expectations are evolving rapidly, brands must rethink how they drive loyalty across their Retail Brands & Lifestyle Experiences, and AI is leading the transformation.
Personalised experiences now matter more than rewards, and data is the key to building deeper, long-term relationships. Al-Futtaim’s Blue Rewards app is at the forefront of this shift, using AI to act as a smart lifestyle advisor across a vast ecosystem of brands.
The result? Hyper-relevant experiences, stronger engagement, and a loyalty model that grows smarter with every interaction. But with opportunity comes responsibility, and data security is non-negotiable.
Explore how loyalty is being redefined in the age of intelligent personalisatio. Download the full article by Dany Karam, Chief Marketing & Partnerships Officer Al-Futtaim – Blue on this topic now.
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